A Case study for Nintendo Switch

As a hypothetical case study, I designed a mobile pop-up for Nintendo Switch to promote their new OLED model. The 53-foot Nintendo tractor trailer features three unique photo opportunities. Framed by a giant Nintendo Switch OLED, each photo station shows off the OLED’s larger screen proportions while allowing the public to enter three beloved Nintendo games: Super Mario Bros., Super Smash Bros., and Mario Kart.

Not only will this pop-up generate social media buzz through the posting and sharing of organic content, but it will also allow the public to engage with these classic games in a way they never have before. As the attendees navigate these immersive environments, they’ll be able to access worlds and experiences previously only available through a screen.

Disclaimer: This case study features materials protected by the Fair Use guidelines of Section 107 of the Copyright Act. All rights reserved to Nintendo.