netflix Poguelandia 2.0
Barker Hangar, CA | October 2024
Company | MKG Role | Co-Lead 3D Designer
Building on the success of Outer Banks Season 3 and the inaugural Poguelandia event, Netflix wanted to create another culture-defining moment to launch, promote, and celebrate Season 4 of the highly popular series.
To this end, we transformed Barker Hangar into a vibrant festival ground, seamlessly blending performances by headliners Remi Wolf, GloRilla, and Jungle with an immersive in-world guest experience. Every element—from photo ops and press carpets to immersive builds and catering—was thoughtfully crafted to encourage social sharing and resonate with both the Pogues and their fans. The event’s creative execution drove significant social media engagement, achieving over 71M owned impressions across OBX/Netflix channels.
Photos | Marissa Joy Photography
design work
