netflix Poguelandia

Huntington Beach, CA | February 2023

Company | MKG     Role | 3D Designer 

In conjunction with its release of season 3 of Outer Banks, Netflix decided to host its first ever fan-fueled music festival, featuring Alt-J, Lil Baby, and Khalid. The resulting event, Poguelandia, consisted of an expansive in-world playground for over 4K fans that, according to an LA Times article, was “equal parts high school beach party, trendy music festival and promotional meet-and-greet with the series’ stars.”

As a design team, we sought to transform 135,000 square feet of Huntington Beach into an active festival ground full of sharable moments and interactive stations that felt authentic to the show’s unique aesthetic. Outer Banks fans took full advantage of the many photographable experiences we created and the resulting content flooded social media with over 75M owned impression across OBX/Netflix social channels and 173M views of festival content on TikTok. 

Photos | Marissa Joy Photography

design work