Meta at Iab new fronts

New York, May 2023

Company | MKG     Role | Lead 3D Designer 

For Meta’s IAB NewFronts appearance, we created an experience that gave guests a chance to explore, discover, and learn how Meta turns attention into action. Interactive vignettes surprised and delighted guests as they learned through light interactions how Meta’s reach, performance, and built-in creative playground deliver amazing results for brands.

Featured in a BizBash article of “steal-worthy ideas […] spotted in May 2023”, our activation “transformed the Hudson Yards venue to represent the inner workings of the Meta ecosystem and created a sleek, modern festival atmosphere with various vignettes.” 

With these dynamic builds as a backdrop and actress Ashley Park as host, Meta’s NewFronts programming left a lasting impression on both in-person attendees and livestream viewers as it showcased the marketing power of Meta’s platforms.

Photograpghy | Dorothy Hong

design work