Maui moisture at Essence festival 2022

For Essence Fest, MKG designed a 3-day mobile activation for Maui Moisture that brought their Aloe Beautiful campaign to life.

Utilizing Maui’s signature bold prints and extensive greenery, we transformed a 16-foot box truck into a tropical oasis where guests could experience a wash day like no other.

At our interactive sink display, attendees could explore Maui’s wide range of products with experts ready to help refresh their curls before they hop in the shower for a unique photo moment. Outside at our interactive giveaway station, guests could spin a wheel to win prizes or take photos with the Curl Squad in front of a colorful, dynamic backdrop.

Company | MKG     

Role | 3D Designer     

Client | Maui Moisture

Date & Location | June 2022, New Orleans     

Photos | Renia Johnson

design work