Briogeo mobile Pop-Up
Los Angeles, August 2023
Company | MKG Role | Lead 3D Designer
To connect with consumers and influencers IRL, Briogeo activated a multi-stop truck pop-up tour, offering a content-creation-driven experience that made guests connect with the brand, and post about it.
To that end, we created our own BTS content studio within our truck that offered a clean, sophisticated backdrop for photo and video capture, accented with vintage TVs, elegant product display, and simple build elements for guests to pose and interact with.
With seven total activations across LA, Briogeo’s Happy Hair Cam attracted 2.5K attendees and the bespoke content created onsite was shared by over 1.3K guests across various social media platforms.
Video Content | POPSocial
design work
